IMO, the pligg team is selling too soon...(based on the fact that they're having to openly put it on the market, rather than fielding unsolicited offers).
From a business perspective, there were other avenues to take that would have alleviated the burden of running the business, and might have resulted in a higher selling price, down the line.
If it were me, I'd talk to some business consultants and re-think this.
ETA
If an admin can take a moment after releasing the 'official statement' to answer this thread, I'd appreciate it:
http://forums.pligg.com/general-help...mentation.html