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Originally Posted by web20guy  No use using a heat map as the studies that the StomperNet group will give you is all the data that you need for now. btw - there is really no such thing as a niche market...kinda like the word web 2.0...made up. You can build a site that will generate $1000 of dollars a day and be as general as a walk down a grocery isle.
Good luck - Happy Holidays to all! |
The use of a heat map is actually pretty beneficial if you plan on monetizing your site with google adwords. I raised my daily CTR from 2.3% to 8.7% by using the heat map in under 2 days. Now my average CTR is around 9% consistently. However, I didn't just place the adwords where the most valuable clicks were, I placed them in locations of pages that had high clicks for where they exited from. This way, I figured if they were gong to leave, why not get them to click on a Google ad? :) It worked out very well for me and I never could have done that without the use of heat maps.
I can't testify that anyone can make 1000's of dollars a day having a site be as general as you say -- because I have never known anyone that ever made that kind of money with a startup. I don't have the luxury to hang out with those kinds of people nor have I ever had the luck to meet those kinds of people. Sad really. I wish I knew some of those people! :) I read about it here and there in the newsletters, but from what I have read, many of these sites also started with Venture capital in the Millions. Look at "
KillerStartups.com™". It's a digg style format and is pretty successful from the surface. Not sure how much money they take in, but from the info given on their site, they seem to be pretty successful. But are they a GENERAL type of site? Or are they a niche site? IMO, they are a niche site since they only deal with startup companies. Maybe you don't think the word "niche" applies, but for me, it's a very realistic word and a very realistic market to tackle. :)
Oh well, tomato -- tomahto.