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I realize google only allows so many ads to be displayed at a time. My issue is different: on the homepage no ads are shown at all, and the homepage is where I would like the ads to be (displaying within the context of some of the stories).
If you open up just one story to read it, ads display every time. I'm not sure where to insert the adsense code so that the ads are visible to anyone just visiting the homepage. I think for maximum ad exposure it helps that the ads are on the homepage and not just linked in an individual story.
Re: google choosing strange keywords when choosing which ads to display, that's for sure. In the adsense blog or faq, there's a code you can use to tell google which words in a post to use for the ad selection. I'm not sure how well that will work with a template/php site though.
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