I definitely don't think that web sites are the way to money. There are roughly 1025234234562345 web sites out there that would disagree with me, and take your money to do it, but it's unlikely at best. I'd liken it to playing football or basketball in highschool, dreaming on that being your career and making money off of it. Sure, it's possible, but very unlikely. Most people do it for the enjoyment. For me, like most other people, it's a hobby. I get to have fun and meet new people and that's what I'm after.
I remember a while back in the simplemachines circles a lady started up a forum called smfusers. She harvested a collection of participants from the simplemachines forums and sent personal invitations. She spent what must have been an incredible amount of time growing and participating in the new forum for about a week. And it grew to have several hundred, if not thousand active participants. As it turns out, her whole intent was to cash out. I believe she only got a few hundred dollars for her effort. I think there's a lot less time intensive ways to make that much money, particularly since she's now a pirrah in the smf community.
But, overall, uniqueness is what's going to win the day. The problem is that for amything you can imagine, there are already 1000 forums on the internet for that subject. So, no matter what you do, you're having to steal people away from those established sites, and that's not an easy thing to do. It can be done, though - look at digg. They offered a fundamentally different way to interact with media than their target audience was used to (ala slashdot). So now there is a "thundering herd" of sites moving out on the web 2.0 wagon in the vein of digg, but it's already been done and isn't unique enough to differentiate yourself.
Sorry for the long rant... To sum up, quality content that hits a target market well and some kind of fundamental differentiation is what's going to make you money.





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