Example Sites:
- del.icio.us - a social bookmarking system
- Flickr - a photo publishing / sharing site
- Technorati Tags - a recent feature added to the popular blog search engine
- MetaFilter Tags - another recently added feature to the original group blog.
- TagSurf - an experimental forum based on tags rather than the standard way of organizing topics
The easiest way to find out how tags work and get a handle on the whole folksonomy thing is to go use del.icio.us - Follow these steps and you'll soon be up to speed:
- Create an account
- Follow all the instructions, it's dead simple. Then check your email and follow the link
- Login to your account
- You'll arrive at the about page
- Where you will then be able to post a link
- Follow the forms instructions, it's not hard

And by the way, del.icio.us has about 30,000 registered geeks so some of those tagged rss feeds are an absolute goldmine of information. For more, see this interview with creator Joshua Schachter
What Makes Tags Important?
Simply put, tags are important because they allow your users to generate content and classify that content in their own unique way. To illustrate this, let me tell you about a conversation I had with a TW member last week.
Imagine that you have a website about hobbies (the blandest example i could come up with heh..) and you have lots of users that like fishing. So, when users input data, be that blog posts, photos, reviews or anything you might dream up, they will invariably tag their posts with fishing right? Well, yes and no. Some of your users will tag thier posts with angling or yet others may use 2 or more tags such as fishing vacation or holiday fishing or fishing weekend with me?
So, imagine using that user generated metadata in the way that your info is organized and presented - think url's for one thing...
- Fishing - 300 posts
- Angling - 20 posts
- Fishing Vacation - 100 posts
- Holiday Fishing - 40 posts
- Fishing Weekend - 200 posts
- somesite.com/fishing/
- somesite.com/fishing-weekend/
Oh boy, starting to get the picture? The heavier tags directly reflect the heaviest searches, the most popular keywords people use to find subjects of interest! Now, if you can't see a value in that, your a lost cause :-)
Add to the above concept the fact that along with creating a grass roots, bottom up classification structure that can be used in many, many creative ways for search marketing you also have all of those wonderful misspeelings and mistakes - Not too many people search for "fising" - but it does happen doesn't it? - You get all of the benefits of genuine, bonafide human error, misconception and general weirdness that is soooo dificult, if not impossible to accurately generate by yourself.
Where Might you be able to Actually Use Tagging?
At present, tagging and folksonomies are brand spanking new. And they've not been used in any particularly comercial ways except for perhaps Flickr who appear to be grooming for a buy out - Right now these things are firmly in the hands of the academics and geeks, with not much to inspire the blood thirsty internet marketer other than the general idea. Use your imagination though, there are **** loads of ways to make this work.
Essentially, if you can solicit user input, you can most likely tag it - and in some scenarios that's going to pay off in a large way.
Additional Links:
- Folksonomies - Cooperative Classification and Communication Through Shared Metadata
- Can social tagging overcome barriers to content classification?
- Wikipedia: Folksonomy
- Social consequences of social tagging
- it's the social network, stupid!
- Folksonomies are a forced move: A response to Liz
- Folksonomies? How about Metadata Ecologies?
- folksonomies + controlled vocabularies
- issues of culture in ethnoclassification/folksonomy
- Folksonomy is better for cultural values: A response to danah
- questions of classification (a response to Clay)
- Tags != folksonomies && Tags != Flat name spaces
- What do tags mean?
- Semantic Tagging
- By their tags shall ye know them
- Tag, you're it! - VC interest
- the difference between Technorati Tags and Del.icio.us and PubSub and google.
- A del.icio.us interview
- As Sites Add Tags, Tagtextual Advertising Will Follow
- Taggle - A Google for Tags?
- Tag me
- Tagging at Technorati, Flickr and Del.icio.us
- Big-time app uses the a/@rel attribute, boosting "folksonomy" development
- Technorati Takes Tags Global
- Technorati tags: Take 2
- Tapping into Tags
- Tap Into the Flickrgeist
- A Self-Referential Demonstration of the Power of the Del.icio.us Folksonomy
- Folksonomy — One Man’s Experiment
- Tags and Tagging





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