SEO (Search Engine Optimization)'s Discussion

[Divisive Cotton]

Cooking now, I've added the beginnings of an introduction:

Introduction

Search Engine Optimisation, or SEO, is one of the most popular search subjects on the net.

For a explanation of what SEO is read Wikipedia's introduction:

'Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.'

There are two aspects of SEO, “On Page” optimisation and “Off Page” optimisation. “On page” are factors like the title and url, and the correct use of images, headline tags and bolding amongst much else. “Off Page” optimisation primarily refers to the number and quality of incoming links that point to a particular page or site.

Both of these are equally important.

When Larry Page and Sergey Brin co-founded Google in the 90s, they realised that incoming links was an important factor in a websites credibility. For instance, a website with 1,000 incoming links would be considered by Google to be more worthy than a site with just 10. This is because incoming links means that the rest of the internet community is giving its thumbs up to a particular site. A webmaster is publicly declaring, If you want information on a particular subject then visit this site. They are giving your site the thumbs up.

Nearly ten years since the launch of Google incoming links is still a major part of its calculations.

[Divisive Cotton]

Added bit on Google Analytics Tools:

Every webmaster likes to monitor their site closely. For instance, the most basic need is to know just how many people are visiting your site on a daily basis. It is also useful to know where they are coming from. Some of you visitors (also called traffic) will be coming from search engines, others will be coming through links to your site that have been placed on other websites. In order to increase the effectiveness of your SEO campaign, then you need to have a full and detailed breakdown of these sorts of statistics.

This is where Google's free Analytics Tools comes in handy.

Like their Webmaster Tools, this is free to use and is activated by placing code into your website.

For Google Analytic Tools you will place the code in your footer which Google will provide to you

As it happens, you can place the code in your header, but the reason why it should be placed in your footer is because it will decrease the load time of your page.

Google's Analytic Tools are now considered so advanced that it is used by professionals in the SEO and webdesign industry over other paid options.

It offers many advanced features. As an example, it will tell you the screen resolution of your visitors such as 800 x 600 or 1024 x 768 or even just what type of browser a visitor is using.

Analytics Tools will also give you information such as what keywords visitors are using in search engines when they came across your website.

For an introduction to Google's Analytics Tools read their guide here.

The best way of understanding what Google Analytics offers is by joining yourself and exploring its many complex features.

If you do have any questions regarding this tool, then post it up in this forum and others will be able to assist.

[Divisive Cotton]

I've added an item on press releases:

Press Release

Okay, so you've created your Pligg-based website and you're ready to launch. Obviously, you've spent a lot of time on your site and you want to tell the world about how great it is and why they should visit, join and contribute.

One way of doing this is by releasing a press release.

There are a number of sites that will release your press release for free, some of which are pressbox.co.uk, PR Log and PR Leap.

All of these will offer an upgrade to an advanced publicity feature with prices ranging from a few dollars to fifty.

It is widely considered that in order to receive the full potential of these services then paying a little money will help

But if you don't, a item using these services will still lead to a website launch announcement reaching out to the world wide web.

It may bring you some traffic, it may not. It will certainly give you some inbound links.

As a note, it really isn't worth submitting the same press release to every company and website you can. Google hates duplicate material and is now very good at spotting it. If you want to use more than one press release service then change the text – certainly the title, but as much of the content as you possibly can.

For an example of a recently released press release by a Pligg-based site, then read this here. This was upgraded to their premium account with the modest fee of a few dollars. Positive aspects of paying money to these companies rather than just using their free service is that adverts are removed and it will be placed as a feature item on their home page.

[GrinGEO]

Thanks Divisive
Yoiur content is very good... Problably I will go true it and fomrat it a little bit.... so that the Wiki does not look overloaded.
Thanks again for your effort, I really appreciate it...